樂活(LOHAS)， 是Lifestyles of health and sustainability是一個西方傳來的新興生活型態族群，意為以健康及可持續發展的型態過生活。LOHAS 最初是在1998年由美國社會學家保羅‧雷(Paul H。Ray)及心理學家雪莉‧安德森(Sherry Ruth Anderson)兩人共同提出的新概念；意指一群人在做消費決策時，會考慮到自己與家人的健康和環境責任。這幾年來，這種健康且快樂的生活方式正席捲著全球。
樂活族的特色是身體力行他們關心的環保議題，除了消費對健康有益、保護環境的商品，也鼓勵大家改變消費態度。在做消費決策時，會考慮到自己與家人的健康，以及地球/環境的永續發展。在樂活過程中，也讓自己的身心靈變得更加正面積極，健康快樂！
LOHAS (Lifestyles of Health and Sustainability) is a new lifestyle movement originating from the West, emphasizing living in a way that promotes both personal health and sustainable development. The term LOHAS was first introduced in 1998 by American sociologist Paul H. Ray and psychologist Sherry Ruth Anderson. It refers to a group of people who, when making consumer decisions, consider not only their own and their family’s health but also their responsibility toward the environment.
In recent years, this healthy and joyful way of living has been gaining popularity worldwide.
LOHAS individuals actively engage in environmental issues they care about. They not only choose products that are beneficial to health and environmentally friendly but also encourage others to adopt a more conscious and responsible consumption mindset. Their purchasing decisions are guided by concerns for personal and family well-being as well as the sustainability of the planet. Through this lifestyle, they cultivate a more positive and fulfilling state of mind, ultimately achieving greater health and happiness.
樂活族的生活價值觀與下列有關
‧ 健康
‧ 環境
‧ 社會問題
‧ 個人發展
‧ 適可而止的生活態度
樂活族的生活型態：
運動：樂活族堅持自然溫和的輕慢運動，僅需要一張植物纖維墊子的瑜珈，是最樂活的運動之一。每天走路一小時，是樂活族另一首選運動。
旅遊：他們崇尚生態旅遊，在尋找內心桃花源的同時，也以地球公民的身份，為當地 、當地人做一些善事。
健康：他們願意為自己的健康負起責任，而不只是讓醫生決策，並推崇另類療法，如針灸、按摩等。
飲食：樂活族盡量選擇有機食物和健康食品，購買當季蔬果，避免過多的農藥和化肥; 購買本地食物，降低運送燃料和多餘包裝; 外出用餐會自帶筷子、碗、杯子等餐具。
交通：盡量搭乘公共交通工具; 如果想買車，會首先考慮環保車。
The Lifestyle Values of LOHAS Individuals
LOHAS individuals prioritize the following values in their daily lives:
• Health
• Environmental consciousness
• Social responsibility
• Personal growth
• A balanced and moderate approach to life
LOHAS Lifestyle:
Exercise:
LOHAS individuals prefer natural and gentle forms of exercise. Yoga, which requires nothing more than a plant-fiber mat, is considered one of the most LOHAS-friendly activities. Additionally, walking for an hour daily is another top choice among LOHAS enthusiasts.
Travel:
They embrace eco-tourism, seeking inner peace while acting as responsible global citizens. During their travels, they often contribute to local communities and engage in charitable activities to support the people and environment of their destinations.
Health:
LOHAS individuals take responsibility for their own health instead of relying solely on doctors’ decisions. They also advocate for alternative therapies such as acupuncture, massage, and other holistic healing practices.
Diet:
They prioritize organic and healthy foods, opting for seasonal fruits and vegetables to avoid excessive pesticide and fertilizer consumption. Additionally, they choose locally sourced foods to reduce fuel consumption and unnecessary packaging. When dining out, they bring reusable utensils such as chopsticks, bowls, and cups to minimize waste.
Transportation:
LOHAS individuals prefer using public transportation whenever possible. If they decide to purchase a vehicle, their first consideration is eco-friendly cars that minimize environmental impact.